Block Pixel Tracking
Apr 7, 2020
Block Intrusive Email Trackers
At BlueMail, we’re committed to safeguarding your privacy and security at all times. To that end, our service attempts to block all intrusive email trackers, including tracking pixels.
A tracking pixel is a tag that tracks and records the behavior of a user after they’ve opened an email. These 1 x 1 pixel graphics are embedded in the header and footer of an email and are easy for users to miss. This often results in users being tracked without their awareness.
To prevent this from happening, BlueMail automatically attempts to block tracking pixels and other forms of email trackers. Preventing image trackers from displaying is a quick and easy way that BlueMail protects you from being tracked by email senders.
When you open an email that contains tracking images, you’ll see a notification in the header of the email that reads “tracking image blocked”. You’ll also see a message that says “tracking images were detected” as well as an option to download all images.
You can then either view the email without tracking images or download all of the email images if you so choose. This means that loading images in your email may require an extra tap or click for you to view them.
When you use BlueMail, you never have to worry about being tracked without your knowledge. Instead, you can rest easy knowing that your privacy and security is our top priority and we take every effort to ensure your privacy is protected.